A site that looks like the work
Paper textures, taped photographs, hanging signs and a shop that reads as a ledger carry the studio’s handmade character into the design, rather than dropping the brand onto a generic theme.
Case study
The Raggedys
The Raggedys needed a site that felt discovered rather than manufactured — a world of handmade dolls, scarecrows, a hospital for tired Folk, and an order book that takes real payment through Stripe.
The brief
The website had to feel like the work.
Emily Archer has spent more than a decade building a world of slow-stitched characters, scarecrows and paper goods from reclaimed materials, woodland finds and folklore. A generic shop template would have flattened that atmosphere, and a design-only site would have left payments, hosting and search as an afterthought. The work had to carry the brand’s paper-and-tape character, then still do the practical job: introduce the maker, run the order book, take payment and be findable.
The approach
Design, shop and hosting as one piece of work.
We designed the site as a place you can walk around in, not a catalogue with a theme applied. The homepage opens on the work itself. The Order Book is a bound ledger of named Folk. The Raggedy Hospital is its own hanging-sign world for repairs. Underneath that, WTK Solutions hosts the frontend and backend, wired Stripe checkout, and set up SEO foundations so the folk can be found beyond social posts.
What we built
A home for the folk, the hospital and the order book.
A world, not a product grid
Meet the maker, explore handmade dolls, scarecrows and Scurry Folks, visit The Raggedy Hospital, then follow the order book for available Folk, commissions and paper goods.
Built for a slow, small-batch maker
The Tinker Shed, hospital enquiries, wholesale and workshop routes sit alongside the shop, so the site supports the whole studio rather than only a catalogue.
Clear on every device
The atmosphere stays intact on phones and desktops, with straightforward paths to the story, the folk, the hospital and the order book.
Under the hood
Hosting, payments and search, not only the look of the site.
Frontend and backend hosting
WTK Solutions hosts and looks after both the public website and the systems behind it. Emily is not left managing servers, deployments or two separate providers for the shop and the site.
Stripe checkout
The order book takes payment through Stripe, so adopting a Folk, commissioning a piece or buying paper goods is a real checkout rather than an informal enquiry.
SEO foundations
Page structure, metadata and search-friendly content were set up so The Raggedys can be found for the work itself, not only through social posts.
The practical extras that keep it running
HTTPS, the domain, the basket and the product catalogue sit on the same stack as the story pages, so the shop, the brand and the hosting are one piece of work.
Inside the site
A world you can walk around in.
The result
Now live at theraggedys.com.
The live site presents The Raggedys with the same care as the work itself: a custom world for dolls, scarecrows, stories and repairs, and a working shop that takes payment through Stripe without looking like a generic store.
Visit The RaggedysLet’s make it happen
If this is the standard you want for your business, let’s talk.
Whether you need a managed website or a one-off build, we will shape the site around your customers and the way you actually work.